Source: New York Times

Every network looks to book talent first: NBC Universal is taking the concept to a new level with the singer Jon Bon Jovi.

Over the next two months Mr. Bon Jovi, whose new album, “The Circle,” will be released on Nov. 10, will be seen exclusively on shows on outlets owned by NBC Universal. These appearances will include the “Today” show, “The Tonight Show,” “The Jay Leno Show” and “Saturday Night Live” — and even an interview on the “NBC Nightly News” with Brian Williams. Mr. Bon Jovi also will appear on “Inside the Actors Studio” on the Bravo channel of NBC Universal.

Mr. Bon Jovi is being called NBC’s “artist in residence” for the two-month period — and that means he won’t be anywhere else. “Of course you usually try to be out there everywhere, when a new album is coming out,” Mr. Bon Jovi said in a telephone interview on Wednesday. “So we have to sacrifice certain shows and relationships. We hope this doesn’t jeopardize any of them. But in a shrinking media environment, you have to kind of reinvent the wheel.”

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