Source: Reuters

New Jersey natives Bruce Springsteen and Jon Bon Jovi will join Sting and other top music stars on Friday for a special television benefit concert on NBC to aid victims of Sandy, the giant storm that killed scores and devastated large sections of the U.S. Northeast.

The Walt Disney Co meanwhile announced a $2 million donation for Hurricane Sandy relief efforts on Thursday, while Disney/ABC Television Group designated November 5 as a "Day of Giving" wherein viewers of network and syndicated programming would be encouraged to help.

Entertainment giant Viacom Inc. also announced a $1 million donation to the Mayor's Fund NYC and local organizations.

Springsteen and Bon Jovi are both New Jersey natives who have often taken inspiration from their home state and used their star platform to highlight both its charms and challenges.

NBC said on Thursday that the commercial-free one-hour telecast, "Hurricane Sandy: Coming Together," will air on Friday night and will include appearances by Christina Aguilera, Billy Joel, Jimmy Fallon and NBC News anchor Brian Williams.

The telethon, also to be shown on NBC Universal networks Bravo, CNBC, E!, G4, MSNBC, Style, Syfy and USA and live streamed on NBC.com, will benefit the American Red Cross, with proceeds going toward victims of Hurricane Sandy.

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