| Samsung and Bon Jovi Team Up |
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Kick Off With Internet Promo Campaign and Exclusive Live Concert Webcast
Press Release
Source: Samsung Electronics America, Inc.
Bon Jovi Uses Power of Samsung Electronics' Online Network to Promote New Album 'This Left Feels Right'
Friday November 7, 12:51 pm ET
Samsung and Bon Jovi Team Up - Kick Off With Internet Promo Campaign and Exclusive Live Concert Webcast on www.samsungusa.com November 15
RIDGEFIELD PARK, N.J., Nov. 7 /PRNewswire/ -- Samsung Electronics America, Inc., a world leader in digital convergence products, and Bon Jovi, one of world's most popular and legendary rock bands, are teaming up for a unique relationship that will change the way music is marketed on the Internet. Beginning November 7, Samsung will be promoting Bon Jovi's new album, This Left Feels Right, via ads on its powerful online publishing network, which includes front-page real estate on more than 350 top consumer and business websites and delivers over a billion impressions per month. Samsung will also be promoting This Left Feels Right on its own website (www.samsungusa.com) via an exclusive live webcast of a Bon Jovi's concert in Atlantic City on November 15th and an exciting consumer sweepstakes to win an autographed Bon Jovi guitar.
"Samsung is honored to be working together with one of the greatest rock bands of all time, Bon Jovi, and pioneering a totally new way to launch, listen to and buy music on the Internet," said Peter Weedfald, Senior Vice President of Strategic Marketing, Samsung Electronics America, Inc. "Our vast e-publishing network is an unparalleled tool to drive sales of the new album while promoting the new Samsung-Napster YP910GS MP3 player."
The YP910GS can store over 5,000 songs and it is the only MP3 player designed to operate seamlessly with the newly launched Napster 2.0 service (MSRP $399; Available at Best Buy, Amazon.com, J&R Music World, CompUSA and Crutchfield).
Beginning November 7, banner ads announcing the November 15th simulcast concert on www.samsungusa.com and promoting Bon Jovi's new album will appear across the web. The ads ("On a special night in November Bon Jovi fans will be staying home in droves") allow consumers to click to a special site (www.samsungusa.com/bonjovi) where they can enter to win an autographed Bon Jovi guitar and Samsung Electronics' products. Fans can also hear cuts from This Left Feels Right by clicking on an image of the new Samsung/Napster YP910GS MP3 player, and even immediately purchase copies of the new album via a link to online sales sites.
"We are very excited about beginning a partnership with Samsung," noted Jon Bon Jovi. "We are always looking for new, creative ways to get our music out to our fans. Samsung has a very maverick approach to reaching the public online which is going to help the fans interact with our band and the band connect with our fans."
The band's newest album, This Left Feels Right, is a collection of their greatest hits... with a twist. The twelve songs on the album were each stripped down to their core elements before being reconstructed and re-crafted into entirely new interpretations. The November 15th concert being webcast by Samsung is the second of two exclusive performances -- the only two times Bon Jovi will bring to life these versions of the greatest hits as included on This Left Feels Right. The November 15th webcast will give Bon Jovi fans around the world a front row seat to witness one of music's most exciting live acts in a unique and intimate setting. The full concert will kick off at 8:00pm (ET) from the Borgata Hotel Casino & Spa in Atlantic City, New Jersey.
Samsung's online network of 350 top consumer publication Web sites features news sites such as cnn.com, tech sites such as pcworld.com, entertainment sites like people.com, yahoolaunch.com and ew.com (Entertainment Weekly), and music sites such as rollingstone.com, vibe.com and spin.com.
About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly-owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning, advanced digital consumer electronics and information systems products. The SEA organization oversees the North American operations of Samsung Telecommunications USA, Samsung Electronics Canada and Samsung Electronics Mexico. Please visit www.samsungusa.com for more information.
About Samsung Electronics
Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, and digital convergence technology. Samsung Electronics employs approximately 70,000 people in 87 offices spanning 47 countries. The company is the world's largest producer of memory chips, TFT-LCDs, CDMA mobile phones, monitors and VCRs. Samsung Electronics consists of four main business units: Digital Media Network, Device Solution Network, Telecommunication Network and Digital Appliance Network Businesses. For more information, please visit http:// www.samsung.com.
About Bon Jovi
Bon Jovi are one of the most beloved and popular bands around the globe. Bon Jovi have sold 100 million records and performed more than 2100 concerts in 47 countries for more than 32 million fans. The band, originally from New Jersey, includes Jon Bon Jovi, Richie Sambora, Tico Torres and David Bryan. This latest release, This Left Feels Right, is a collection of their Greatest Hits... with a twist -- each song was deconstructed and reconstructed anew. The album release comes hot on the heels of the band wrapping up a worldwide concert tour in support of their 2002 album, Bounce. The Bounce tour's included a concert in London's Hyde Park before more than 92,000 fans and culminated with two sold-out homecoming concerts at New Jersey's Giants Stadium. For more information, please visit http://www.bonjovi.com. Bon Jovi are on Island Records, part of the Island/Def Jam Music Group.
Related URL: http://biz.yahoo.com/prnews/031107/nyf068_1.html
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