This video shows exactly the problem John Shanks has and for what he gets criticised here for ages: U2-ish, AC/DC-like, Jeff-Beck-kind-of-guy, van-Halen-loan, Strat-like, Tele-ish, a thousand pedals for every possibility...
He very much focuses on getting the sound others have instead of creating his own. And it's the same with his production and the reason why Bon Jovi aren't relevant anymore. Because the sound they get with his production is the sound too many bands/artists already have and for that reason mainstream radio doesn't care about at all.

He has a nice collection of effects but that has nothing to do with Rock & Roll. Rock & Roll has to be plain and simple: 1-2 overdrive pedals, 1 boost-pedal, 1 reverb/delay and 1 chorus and that's it.
And it says a lot that a video of 01:20, the rhythm guitar player takes 1 hour, the lead guitar player 15 minutes and the bass player 5 minutes. Wrong world...