Bon Jovi To Launch Cancer Benefit Concert Series |
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Billboard article
Bon Jovi, Jerry Seinfeld, Brian Wilson and Andrea Bocelli, among others, will perform in various New York City venues throughout 2008 as part of the inaugural Stand Up For A Cure concert series, designed to raise funds and awareness for lung cancer research at the Memorial Sloan-Kettering Cancer Center in New York.
In the week leading up to the U.S. leg of its Lost Highway world tour, Bon Jovi will launch the series with a sold-out concert on Feb. 12 at the 3,500-capacity Hammerstein Ballroom in New York. The intimate show will be dedicated to Bon Jovi guitarist Richie Sambora's father, Adam Sambora, who received care at Memorial Sloan-Kettering before passing last year from cancer.
"Cancer is relentless; you can't stop it," Sambora tells Billboard.com. "Hopefully this money will help find answers."
The upcoming benefit concert is being sponsored by CityView Racquet Club, with AEG Live donating its time to handle production. Sambora will open the show with a 30-minute solo set. The money raised from the event will fund three mobile hospice units for low-income neighborhoods in New York. The units will be named after Sambora's father.
Stand Up For A Cure, a nonprofit organization comprising nurses, physicians and family members, hopes to "pull off between five and eight shows this year," says the organization's executive producer, Jordan Belkin, a registered oncology nurse who formerly worked at Memorial Sloan-Kettering. "It's one of the great mediums we have to bring people out and get them excited, and at the same time raise money," Belkin tells Billboard.com
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