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Bon Jovi getting down to business, as a band and brand 17 November 2009
USA Today article

Source: USA Today

NEW YORK — These self-made Jersey guys, they know the deal. Just look at The Boss. And Tony, of course. And especially this Jon Bon Jovi out of Middletown, by way of Perth Amboy, Metuchen and Sayreville.

Here he is, in a new documentary about him and his mega-successful rock band, pitching himself to a rep from a group of potential NFL franchise-buyers: "I'm the CEO of a major corporation who has been running a brand for 25 years."

Here he is recently at his manager's office in Manhattan, explaining to an interviewer how that band and brand have survived in the entertainment world's fool-filled fountain:"By the time you're 47, if you haven't learned how to run it as a business, you're not going to make it."

And here he is just before that, brightening at a mention of his charitable foundation's Hurricane Katrina home-building efforts in Houma, La.: "The thing I'm proudest of, by the one-year anniversary, those 28 people were in their homes. By cracking the whip, yelling, finger-pointing – we got it done."


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