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Bon Jovi succeeds on the road 23 March 2011 article


For much of 2010, the concert story was how many big-name acts were struggling to sell tickets in the down economy. Some big tours, Christina Aguilera and The Jonas Brothers, for instance, cancelled or rerouted tours after tepid initial sales.

Bon Jovi was in a different world when it came to touring. The band finished 2010 as the top touring attraction, according to figures compiled by Billboard Magazine - a feat the group also accomplished in 2008.

Now Bon Jovi is back on the road through this July and showing no signs of any lost momentum.

To guitarist Richie Sambora, there's a simple reason why Bon Jovi not only weathered the tough economy, but thrived as a live act in 2010.

"What we have learned to do over, God, 28 years now of being together, is give good stadium," the guitarist said during a recent teleconference interview with music writers. "I mean, that's the best way I could put it."

Drummer Tico Torres, who was also on the conference call, agreed, noting there is never a lack of effort when it comes to a Bon Jovi concert.


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