American XS promotional program in trouble?
|Universal Music sued over PIN code on new Bon Jovi album
Vivendi Universal SA's Universal Music Group is being sued by a New York technology company for allegedly infringing upon its anti-piracy technology, setting up a potential roadblock for the release of the new album ``Bounce'' by the band Bon Jovi.
DownloadCard Inc., a provider of anti-piracy services, on Wednesday asked a federal court judge in New York to prohibit the world's largest music group from using what DownloadCard says is its proprietary technology.
At issue is a promotional program, called ``American XS,'' that was launched Sept. 16 by Universal Music in connection with the Bounce release -- scheduled for Oct. 8 in the United States.
The plan is based on a unique PIN code, or serial number, that will come with every album shipped. The buyer of the CD can type in the number at the band's Web site. Then, after providing personal information including age, gender and location, the owner will be registered as a member who will be regularly notified by e-mail of ``Bon Jovi exclusives,'' which may include the opportunity to chat with the band.
DownloadCard contends the plan is ``precisely the program created by DownloadCard ... and offered to'' Universal Music for the Bounce release.
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