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Bon Jovi Will Be Co-Owner of AFL Team 24 September 2003
Associated Press article

Source: Associated Press

Jon Bon Jovi is bringing arena rock to arena football. Just don't expect him to perform during games.

Bon Jovi will be co-owner of the Philadelphia Soul, an expansion Arena Football League team that will play next season in the Wachovia Center and Wachovia Spectrum.

His partner is developer Craig A. Spencer, whose properties include the Ritz-Carlton in Philadelphia, where Bon Jovi spoke Monday.

"I love football, always have," said Bon Jovi, a New Jersey native. "It's the only sport I really live and breathe."

Bon Jovi guitarist Richie Sambora has a stake in the team.

The Soul become the league's 18th team and second expansion team this year, following the New Orleans VooDoo. A team in Austin, Texas, is expected to enter next season.

Bon Jovi has sold upward of 100 million albums worldwide, but he had to overcome skepticism among league executives. The 41-year-old rocker quickly impressed with his business acumen, work ethic and football knowledge, league commissioner David Baker said.

"We're driving on our way to a concert and he's asking me about the emergency quarterback rule," Baker said. "Nobody ever asks me about the emergency quarterback rule."

Arena football is a fast-paced version of the outdoor game that sent quarterbacks Kurt Warner and Tommy Maddox to the NFL. The 17-year-old AFL debuted last season on NBC, drawing 65 million viewers while attendance increased 15 percent to an average of more than 11,000.

The value of a typical AFL team has gone from $400,000 six years ago to about $16 million, said Baker, who declined to put a price tag on the Soul.


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