| Bon Jovi to Promote Arena Football League |
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In a two-minute minimovie
FROM LAUNCH.YAHOO.COM:
A two-minute minimovie starring Jon Bon Jovi and John Elway that will preview the upcoming Arena Football League season will be distributed in movie theaters this month.
Bon Jovi and Elway both own teams in the indoor league, which begins its 18th season in February. Bon Jovi, whose hits include "You Give Love a Bad Name" and "It's My Life," is co-owner of the Philadelphia Soul.
Elway is co-owner of the Colorado Crush.
The AFL and Regal CineMedia have announced an agreement that will run the entertainment segment in nearly 400 Regal Entertainment Group theaters nationwide from Jan. 9-29.
In the feature, Elway goes to Bon Jovi's house to welcome him to the AFL. The greeting isn't well received and both men decide to "take it inside" and play a game between their teams inside Bon Jovi's house.
After Colorado's quarterback is injured, Elway puts on a uniform, leading to a spectacular conclusion.
"It was fun to put the pads on again," Elway said in a statement this week. "The spot captures the essence of Arena Football: rough, but a lot of fun. AFL fans will really enjoy it and it will entertain moviegoers unfamiliar with the AFL."
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