Originally Posted by Mysterytrain

As a student of communications myself -- (and as someone who considered a career in PR for awhile, but ended up being fundamentally too introverted for it) -- this whole fiasco has been a lesson that college textbooks should showcase as how to *not* handle crisis management. Seriously: A whole chapter should be dedicated to how incorrectly this has been handled. It's not entirely Matt's fault, but the fact the comments he makes on his personal Twitter account have substituted for an official PR presence is messed up. You'd think someone as business-savvy as Jon tends to be would have hired a PR team; they can spin this any way they want, but at least it would be consistent messaging.