Thanks to Tony for sending this to me!

Becky



http://www.billboard.com/billboard/d...ent_id=1673386

Bon Jovi CD To Feature Ticket Access


In an effort to drive sales of Bon Jovi's new album "Bounce" -- due Oct. 8
from Island Def Jam (IDJ) -- the label is offering early access to tickets
to the band's upcoming world tour to consumers who buy the CD, Billboard
Bulletin reports. Each copy of the album will come with a serialized code in
the packaging. Consumers need to register the code at Bonjovi.com to access
pre-sale ticket offers. Tickets to the tour go on sale to the general public
later in the month.

CD purchasers registering with the site also will receive other bonuses
including downloads of unreleased tracks and contests. IDJ executives say
the idea behind the initiative is to reward fans who purchase the album, the
theory being that the added value benefits will motivate consumers to buy it
instead of download it. To that end, new albums by Eminem, the Dave Matthews
Band, and Queens Of The Stone Age have in recent weeks been bundled with
free DVDs.

The IDJ program is the first widespread serialization initiative featuring a
major act. Company executives said that with CD recognition technology
largely unable to distinguish between legitimate product and burned discs,
serialized codes became a more attractive option to ensure only album
purchasers could access the bonus material.

No dates have yet been unveiled for the Bon Jovi tour, but, as previously
reported, the group will play its first U.K. club gig in more than a decade
Sept. 18 at London's Shepherds Bush Empire.