Spanish is very widely spoken and it was probably considered a huge potential market. Too bad that they started something they never really bothered continuing, especially when it comes to South America.

Bon Jovi was also incredibly popular in Spain in the 1990s.

Jon's Spanish is not too too bad, but not brilliant either. Some words are quite 'imaginatively' pronounced Although he was better than I had expected at talking Spanish spontaneously in the concert in Madrid in 2003. Not to say he was fluent or anything but still he surprised me. He also changed the line from These Days that goes 'His momma said he was crazy' to 'his momma said you are loco'