Yea, it's a compliment to the people, but I would say the $$$$. Huge market for the Latinos (I mean, look at the gazillion turnout in Puerto Rico the other day).

Let's not forget that Tico speaks fluent Spanish.

One year, BJovi made an appearance at a Spanish talk show in Miami and mainly Tico spoke for the group. The host could also speak English, but they had to combine both languages so the audience could comprehend. Was amazed at the audience, they were crazy about BJovi. The host was saying that the people were camped outside of the studio for days, blah blah blah, and were screaming for the guys. Another year they performed in Mexico and the crowd was blazing. Here in America, the Latinos have these huge concerts for their own artists, it's really a big market. Jon's a savvy businessman, he wants a piece of that market....