A gimmick? Well, maybe, but I commend them for this one. People get on bands like Bon Jovi for not getting into the whole web scene and give this as the reason why the lose so many sales to P2P services. Now when they get a little more web-conscious, people are going to say it's a gimmick. As Bruce Springsteen said on an interview, we're in a transition phase right now. Artists have to find a way to get paid for their work and provide easy access for the fans at the same time. I think this is a great way to do just that. I wouldn't be too surprised to see more artists take this approach. Plus it benefits us because we get new music.

What we're seeing right now is a more web-savvy Bon Jovi. I can't see any problem with that.