If you read the article carefully, there would appear to be no SWW coaster anyway. It just appears that the author seemingly has a bit of a grudge against Bon Jovi and merely used the band as an example to try and prove a point.

However, I cannot actually see what point he is trying to make..... is it that rock music is a business and hinges on branding?

Wow, breaking news!!! NOT!

Not so much a story fit for print, more a hollow and bitter rant. Maybe he should write a scathing attack about how Disney has turned the Pirates of the Caribbean into a money-spinning, adventure ride at its theme parks.