I'm just seriously questioning where the actual 'experimentation'' was though, because as far as I'm concerned throwin in a fiddle and steel guitar does not an experimentation make. Furthermore, hasnt Richie been going around saying that it's just a Bon Jovi album with a twang?

Clearly they just cant make up their minds what they want this album to be. They like the idea that they can say they experimented because it might just explain away an album that really hasn't survived very well in the charts and has failed internationally.

The first rule of thumb with marketing though is to ensure that you maintain consistency in how you sell the product, in essence the album. Self-confessed and self-described marketing GURU Jon Bon Jovi missed the mark on that one and has also forgotten to send out YET ANOTHER memo to Richie on what exacty they are selling this week.