it was basically a big joke

they said it would be called bounce and then said "oh no let's let the fans choose"

here's your choices

Bounce - "we strongly recommend this one " ! - was implied
One
Won

(ie 2 even more rubbish options)

then there was an "other" option

and what are the odds of 10000000 people all choosing for an other option something like "take the high road"

or even "sex sells" or anything like that

zero

ie a big joke and marketing/PR scam