people can call Bon Jovi a "sellout" for doing this, but they may be marketing geniuses because QVC moves a LOT of product. they sell like 3,000 of one shirt in 5 minutes. or 70,000 - 80,000 pairs of one style of Birkenstock in one day. (my mother loves QVC) i think, if the DVD is really cool, that Bon Jovi have the chance to sell 50,000+ copies of it through QVC.