I think the album would have done better if it wasn't sold as anything related to Obama. If you associate it with Obama, right off the bat, you turn off about half your potential customers in the USA. (Just as you would if you associated your lyrical content it with ANY president.) I think they would do better if they, especially Jon, just kept their mouths shut about politics and let universal themes speak for themselves. Jon call still be all about "we" without associating the music with any politician.