I really loved the artwork when it came out - Crush was my first album and I spent ages poring over all the pictures and trying to figure out how they tied in to the music. This is what I can remember of the hours I spent with nothing better to do than listen to the CD and look at the artwork.
- When Crush came out I remember there being this big deal about the band having been away for a few years (seemed like forever to me at the time). I had the impression that some of the pictures were about the band coming back form the wilderness. The car on the sleeve was an old car and overgrown, I thought it might be a metaphor for restarting the band or something like that.
- I really liked the look of the Airstream (though I didn't know that was what it was called.) It suggested a retro americana, but the teenage me quite liked the idea the band had been holed up in there waiting to release Crush.
- I thought some of the pictures suggested the idea of waiting - and perhaps that was another reference to the gap between albums. In particular Tico's posture in the picture on the top left of the cover always looked like he'd been waiting for aaaages to get back to the band. The shots of Richie straightening his cuffs made me think of the same narrative.
- The suits and the 'getting the band back together' vibe kind of reminded me of the Blues Brothers. All four of them in black suits also recalls the Beatles.
- I really liked the modern-minimalist style of the artwork and photography. I think several of the pictures had a sleek 60s look (a bit kinda 'Mad Men' - those low red couches) which I thought was cool. The pared-back style was obviously a departure from 80s and 90s Bon Jovi (who I could only vaguely picture) and looked really cool to me. Still does.
- The picture on the inside of the sleeve of Jon and Richie smoking and drinking on those red couches. I just loved that picture. Still do.
- There's the shot of the band on the cover beneath Jon's portrait + to David's right which reminded me of that shot of the Beatles:
http://en.wikipedia.org/wiki/1962%E2%80%931966
- I really liked how the band looked their ages, and the allusions to slightly decrepit/worn surfaces, objects and textures which tied in with the lyrics about 'broken in' and denim etc in 'Just Older.'
- The picture of Jon in the 'Forever' t shirt makes specific reference to the band's history. I loved the confidence, the fact he's wearing it under his jacket - kind of like saying 'yep, underneath it all it's still us.'
- I never figured out the satellites. Sometimes I thought they were an allusion to some kind of cold-war vibe, sometimes something like the band were stationed somewhere, listening in and waiting to return?(!) Sometimes I thought they just suggested something modern, or sometimes just backed up the 'middle of nowhere' vibe.
- The weird squares and B O N J O V I text overlaid on the sleeve reminded me of opening a document in the wrong programme and the text all going skanky and characters being shown as boxes (I was an idiot and did this ALL THE F***ING TIME.) I thought it was maybe to do with the band having been successful pre-digital and trying out a new format? Maybe this reading only occurs to people who are really lousy at saving their work in the right format.
- and yes there were certainly a number of albums in the following years that had a similar style (the 5ive greatest hits is another that springs to mind)
Whilst looking up the Beatles shot on the cover I wondered if the shot of Jon in front of the white car on the sleeve is a nod to the shot of the Beatles standing by that big white car in 1969
http://pastelsweetpea.blogspot.co.uk...9-beatles.html Probably not, but I know Richie's a big fan and the photographer/record company/artwork boss would probably also be familiar with the imagery. I don't know if anyone more familiar with the Beatles would think I'm potty or spot any other links.
Looking back now, I think that at some point someone had to decide how to market the band's history. I think they decided the artwork should convey the band's history as an established American rock'n'roll band and drew on something 60s, rather than identifying a specific heyday. I think the sleeve plays up to the fact Bon Jovi were an established band, who had been away for a while. I don't think this was all the record company - I think there are connections to the record's sound (especially IML and Say It Isn't So) and the lyrics of something like Just Older.
I know this is all a bit
http://www.theonion.com/articles/gra...keout-menu,85/ and it's now obvious why I wasn't more popular at school, but it's been nice to spend a little while remembering how I felt when I first found the band, and that feeling of being a teenager and having time to spend holding the artwork whilst you listen to the songs.