Rock and roll racing
Got an e-mail from a guy named Jacob Fetty the other day. Turns out Fetty runs a small sport promotion/training outfit and he wanted to tell me about one of his clients. According to Fetty, he's been charged with putting together a mountain bike racing team that's to be funded by the world's most famous big-hair rocker - Jon Bon Jovi. Fetty said that last season Bon Jovi Inc. Management backed a smaller team in partnership with the West Virginia tourism board, but this year he's looking to ramp things up even more.
Fetty said that the team will include six riders - three or four who will be pros - who focus on the NORBA circuit. There will also be a regional development team that will focus on the mid-Atlantic region. As for Bon Jovi's direct involvement with mountain biking, word is he likes to ride but doesn't see himself as a racer.
http://www.velonews.com/race/mtn/articles/5056.0.html
don't know if this has been posted before or not but i just found it.