AFL Expansion Rocks Philadelphia
Cliff Cook
DallasDesperados.com Staff Writer
September 23, 2003, 6:00 p.m. (CDT
IRVING, Texas - The Arena Football League, in a continuing effort to move into the mainstream of professional sports and expand into larger markets, announced Tuesday the addition of the league's 18th franchise, the Philadelphia Soul.
The Soul is co-owned by rock legend Jon Bon Jovi, who has already brought in former Philadelphia Eagles quarterback Ron Jaworski to be the team's president. Mike Trigg, who led the Grand Rapids Rampage to an ArenaBowl championship in 2001, was named the Soul's first head coach.
"We knew [Jaworski] had great knowledge of Arena football," Bon Jovi said. "We knew he was a legend here in Philadelphia and a real presence in Philadelphia. Both Craig Spencer and I, who are partners in the team, felt that he would be the ideal president and liaison between administrative and football operations."
A meeting between Bon Jovi and the Jones family in Dallas this past summer convinced Bon Jovi and Spencer a franchise in Philadelphia would be a viable asset, Bon Jovi said. After the spectacle of the XFL died in one season, Bon Jovi was skeptical of the future of the AFL.
Bon Jovi said he will bring a different perspective in marketing to the AFL as well as a lot of profile to the league. AFL commissioner David Baker, who joined Bon Jovi and Jaworski on a media conference call Tuesday, said he is excited about the commitment Bon Jovi has shown to the AFL and expects the league to take full advantage of the singer's celebrity.
"He has demonstrated to me that he is the hardest working guy in entertainment and now he will be the hardest working guy in all of sports," Baker said of Bon Jovi. "With John Elway last year and so many other good people in the league, we were able to get into Sports Illustrated and a lot of other traditional sports venues. Now we're on Extra and Rolling Stone and a lot of other places where there are fans excited about understanding Arena football. Bon Jovi has opened that door."
Baker said the expansion into Philadelphia is just the beginning of what should be a broad based expansion in the years to come.
Three teams will enter the AFL this season, including the Soul, the New Orleans VooDoo and, pending a lease agreement with the University of Texas, a franchise in Austin. But, Baker said the AFL is looking to become even broader. Next season he expects new teams in Nashville and Washington D.C.,with the possibility of others.
"In my mind, you look at the NBA, NHL, MLB and the NFL, generally between 28 to 32 teams," Baker said. "In my view, certainly for the AFL, we could be around 28 teams and that might some day include a team in Canada or even in Mexico. But, we also think there are some opportunities really in Europe that frankly are a little bit down the road we're excited about. In the last year, we've had two training camps that have had about 200 Japanese, Australian and New Zealand players."
The Desperados are making the journey into Mexico this off season for a tryout camp at the Tecnologico de Monterrey campus in November. The Dallas Cowboys in particular have a huge following in Mexico and a Desperados tryout in Monterrey should attract a new breed of fans to the AFL.
As for the Philadelphia Soul, Bon Jovi said he doesn't want to hide the fact that he's a New York Giants fan. In fact, he's already taken some ribbing from sports radio stations in Philadelphia. But, he asks the Philly fans to give the Soul a chance to represent the city well.
New AFL alignment in 2004 could put Philadelphia and Dallas in the same division, along with New York and Carolina, giving that division somewhat of a NFC East feel.
"I'm sorry to say that it's inbred from the time we are kids that we hate the Dallas Cowboys," Bon Jovi said. "Nothing personal against the city. We play there often and I get razzed for it every time I come down there. But, there is obviously a natural rivalry between all the NFC East teams."
With the addition of a Washington franchise in 2005, that division replicated the biggest rivalries in the NFC East in the AFL.
The 2004 AFL schedule should be released in a couple of weeks, and the Desperados will hold an open tryout at Texas Stadium, Saturday, Nov. 1. Pre-register is at
www.dallasdesperados.com. The Desperados return to the American Airlines Center for the 2004 season. The AFL season will kickoff the weekend of Feb. 6-8.