There is no use. It's just publicity. That's why so many artists get them just as a new CD is coming out or just as a new movie is coming out. If I were a wagering woman, I'd put odds on Bon Jovi getting one about November, sometime around the release of the 20 year box set.
Becky
PS: No, I do not know that November is the release date. I'm guessing that based on the idea that they will release it 4th quarter so it will be a Christmas seller.
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