I think it all depends what label it is and what type of deal is made. HAND had some good promotion but to me it never reached the level that it could have with the HAND logo and such. But it definitely was promoted better than any other release of the post 2000 era and I think that was down to Jon hiring a promotional company rather than relying on the label to do it. He might do that again but until the details are known nobody really knows how it all will change. But with Jon saying in Vancouver that the traditional model wasn't working for him, a big change will come in how it all gets handled that's for certain....