This section is really interessting:

Miller will sponsor activities and events throughout the summer with the
50 Years of Rock and Roll celebration reaching its apex in New York City on September 17th and 18th, when yet-to-be-named artists will take the stage at the legendary Roseland Ballroom in Midtown Manhattan. Legendary artists paired with today's icons will be featured to celebrate 50 years of rock with unique collaborations and special guests. Each night will feature different artists to give consumers a memorable experience that pays homage to 50 years of great music.

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