You know the story about the first Rolling Stone cover? They swore the band would be on the cover and that they were taking individual shots for the article. Then when they put just Jon on the cover he complained about it and they told him "We can't fit 5 guys on the cover." A couple of weeks later Peter Gabriel was on the cover with about 15 other people.

But all Rolling Stone cared about was the fact that Jon's cover was the best selling issue ever at the time.
Becky