Jon In Direct TV Commerical

Don't like any of them. If someone didn't know who Jon Bon Jovi was, these ads wouldn't entice them so I wouldn't call them "great exposure." As a long time fan, I cringe when they come on unlike other commercials he has done in previous years. He is discounting his brand rather than enhancing it. IMO. Hopefully he made a lot of $$$. The advertiser must be pleased or they wouldn't be repeating them so much

Right. If it were Alice Cooper or Gene Simmons, I might not be laughing, but I definitely wouldn't be cringing. That's because their brands have a "dark side" that allows for spooky lighting, children disappearing, instant hair regrowth, and bringing grandparents back from the dead. That's not Bon Jovi -- their brand is based on accessibility, unpretension, and fun, which is why these commercials work:



And did you notice that Jon was in the first one for less than ten seconds?

I think that is what makes the first one excellent. Not just that he has a 10 second slot, but that he is so famous that is all that is needed. I like that one the best.

I think they're funny and it's great to see Jon showing his sense of humor. I mean how often do people around here complain about him not having a sense of humor or being serious all the time and when he shows that he's NOT serious all the time, people act like the sky is falling.

These commercials are certainly no worse and--I would say better than--Steven Tyler's Skittles commercial which is just... well.... odd.