JON BON JOVI TO BE THE FACE OF KENNETH COLE FRAGRANCE IN PRINT AND TV
(Friday, October 6, 2006)
Jon Bon Jovi Featured in Campaign for New Kenneth Cole Fragrance - R.S.V.P.

Proceeds To Benefit The Philadelphia Soul Charitable Foundation In Continuation of Jon Bon Jovi & Kenneth Cole's Joint Efforts to Fight Homelessness

NEW YORK, Oct. 6 /PRNewswire/ -- Kenneth Cole Fragrances announced today that Jon Bon Jovi will appear in the campaign to introduce their new fragrance, R.S.V.P. It will be available at Kenneth Cole New York retail stores and select Saks Fifth Avenue stores beginning November 2006, and other department stores January 2007. The fragrance will be part of an ongoing collaboration between Kenneth Cole and Jon Bon Jovi to raise awareness about homeless issues. R.S.V.P. is the latest offering from Kenneth Cole Fragrances, which includes the top-selling Kenneth Cole Black and Kenneth Cole Reaction.
Catherine Walsh, Senior Vice President of American Fragrances for Coty Prestige says, "Jon Bon Jovi's charismatic persona embodies the spirit of the R.S.V.P. fragrance collection -- masculine, empowered, and inspired. As a celebrity who utilizes their place in the spotlight to help others, his involvement with the Kenneth Cole brand is what R.S.V.P. -- and Kenneth Cole himself -- is all about: responding to the cause and giving back."
The ad campaign for the R.S.V.P. fragrance will feature Jon Bon Jovi and will appear in print and on television in January 2007.
A portion of the proceeds from the sales of R.S.V.P. will be donated to the Philadelphia Soul Charitable Foundation -- an organization that exists to combat issues that force families and individuals into economic despair by the creation of programs and partnerships that break the cycle of poverty and homelessness.
Jon Bon Jovi's collaboration with Kenneth Cole also includes a previously announced limited-edition jacket collection designed by the pair, which is available this November at Kenneth Cole New York retail stores and Saks Fifth Avenue stores. Pre-sale orders for the jackets are being taken online at http://www.kennethcole.com, with proceeds benefiting HELP USA.
For information on Bon Jovi and Kenneth Cole please visit: http://www.bonjovi.com and http://www.kennethcole.com.