JUST IN from bj.com news updates (LOL)

Ahhhhhhhh Gotcha !

I never said they were doing it out of the goodness of their hearts. That would be something they did for free for a charity which this is not. But it isn't about collecting a big bundle of cash either, at least not directly. It's called a trade-off. IE: we'll come play your anniversary bash which is worth say 500,000 dollars.(this is what it would cost you to hire the band for this size gig). In return you (the company) will spend 500,000 dollars promoting the Soul or you will sponsor (pay for) X and X andX on our next tour, during which we will display your corporate logo (ie free advertising) at our shows. No money changes hands, in essence they are trading services.
As for whomever said why does BJ need sponsers??? They don't but have you checked the price of jet fuel lately?! If you have a corporate sponser who is willing to pay some of the costs of touring in return for advetising at shows it just means more of the tour profits go to the band, ie.. they make more money.
I'm pretty sure that for this gig they are repaying a favor Miller has already done for them or are going to do, using it to warm up for touring and or it is in connection with Miller supporting the Soul. I'm not sure what the big deal is, it's one show, it's pretty obvious by now that the record is being held for a later release so touring won't start until fall/winter. If they want to play six coporate events why not?? It is just business.

very informative and technical post ... interesting but I am from europe Miller doesn't do it for me ... I don't feel the heat of this summer fest ... I just cringe and think ewwww a beer festival ...ok the guys do those types of show in Italy and the wembley festival with jon in 1997 was sponsorised by heineken but those are sponsorised festivals NOT beer fest
The band doesn't need to have always sponsor ... how are they gonna tour here in Europe ? miller ? nope ! They have toured and they had sponsor with wolsvagen once in 1996 but did they do a wolsvagen car fair for the car industry ppl ? no ... it seems that lately the *usa band bon jovi* is doing corporated shows talk business with alot of ppl and skip the music a lot Jon the leader do business tv show make business mag covers lol ... ... well maybe they aren not really skipping the music but Jon TALKS business openly because it's so good today to be a good business man it pay way better than to be a good singer song writer ... **THE IMAGE of a guy who know how to make money is a hero in the usa ...a great musician is a clown who doesn't even know how to talk and he is never taken seriously ..** I heard that kind of comment from some jovi friends in america who think that a musician is always dumb but think Jon is a genius because he is FIRST a business man, .. this is a very naive vision either of the musicians in general but also a very naive vision of Jon ...
I don't know yet but I feel like the gap is huge here the band I knew wasn't a corporated band the band I knew didn't care for football better than for music the lead singer didn't make business magazine covers here ... for me bon jovi is a rock band not a business affair .. you see it very wisely as a business thing but I think that for me it's not OK ... every band has $$ concern but not every band shows this side of their activity as openly as bon jovi is doing lately ...it's like it's just about $$$ ... not just BON JOVI need money are all the bands doing Miller fest

Any of you ever heard of cross-promotion? I'm with rainsong.

I think you have a very naive vision of the world and the music bussiness, and for a 45 year old a very innocent view of it, let's face it Bon Jovi does this for a living (all 4 of them). Even if you were as rich as Jon would you give your services for free??
Would you make the company's money without making some yourself??
It takes money to make money, it takes a lot of money to bring a tour to your home town, cross promotion is definetly a very possible thing here.
And for those of us that don't like Jon being a football owner, hey I think it's ambitious and I'm not aa fan of it But I have to respect it, who knows if it wass his dream along with being a rockstar?!?!The guy does anything he wants and that's what I'm admiring here.

ah ah ... I am naive but I have ideal beliefs ... sorry .. I have seen BON JOVI for many years now they didn't talk money like that BEFORE they do it now and all the time .. if it is naive to not like that then AMEN I am naive and I have things in which I believe but don't talk about my age Baby boy ..... I am not your buddy and my 45 years old fact has nothing to do with this post ! RIGHT ?

Aloha !

Er, you're all talking about how Miller will sponsor the upcoming tour, but why would they? If it really is true I don't see the problem. It makes Bon Jovi able to do bigger tours, which is what we all want, so what's the fuss?

Anyway, I hadn't heard of that beer untill the news came in that Bon Jovi would do a show for them. So what's the use in sponsoring a complete tour when it's not even sold here? Correct me if I'm wrong, I don't know that much about beer.

Though chances are bigger that it's for another Soul sponsorship, though a beer made that sponsors a sport team isn't really the most logical combination, now is it? What if it's just a one off show to keep the Bon Jovi machine going, to keep the band warm so they'll still be on form when the next tour starts? What if it is for the music instead of for the money? I know, chances are big that it isn't with Bon Jovi's current way of thinking, but why be so critical when there hasn't even been said a thing about a sponsorship?

Salaam Aleikum,
Sebastiaan

I couldn't agree more. Tons of bands tour without doing corporate gigs.

The emphasis is on Jon the business man - what he accomplished in a business sense, NOT talentwise.

I may be very jaded and these days I am extremely pissed off by business, so this may come off a bit harsh, but I work in business and I see those guys kissing soooo much ass to get where they are. There are extremely few people that make it big in business (and corporate america) that are ethically and morally 'intakt'. It's all about handing out favors and who do you know. I hate it and I cringe to think that one of my favorite (once) rock stars has turned into one of those puppets


I don't think you understood what Mireille was saying.

are you on drugs?

who is posting under your name?