This album isn't supposed to be a rock record.
It's a Bon Jovi album influenced by Nashville. More country than rock. And that's what it's supposed to be.
So ... it's never made for the european or asian market in first place.
It's made for the american market. The place on earth where country albums sell .
So it's not a surprise that the main promotion kept at the US Market.

Things will change with the next (rock) album.