The advertising business prefers the term "top of mind awareness," LOL. But O'Ree is very much doing the right thing by exploiting his fifteen minutes both financially and publicity-wise. Of course he has no idea what his future holds with Bon Jovi: not so much because he was merely a substitute touring guitarist (Bobby joined Jon in Dallas, which suggests that animosity did not play a role in his not doing the Asian mini-tour) but because Bon Jovi doesn't know what their future holds, either!