It is a SMART marketing move on Bon Jovi's part. Here is how it will work:

QVC paid a price to the boys from Jersey to actually test this promotion out. QVC wanted to reach a younger demographic, but first they wanted to see how it would work on a still semi-important rock band that has a fanbase and continues to add numbers (even while small) to it.

QVC wants to reach that age demographic that is congruent with the popular music scene. Think about it, they want popular relevant bands out today, to appear on there network. Hopefully that fan will stick around and buy some more stuff! Cause we all know QVC gets a % of each item.

Anyhow, I think it is a smart move because everyone makes money, and hey...you might even pick up a few more fans along the way. 15,000 might not seem like alot, but- 15,000 will fill up an arena. $50 average ticket price X 15,000 = $750,000 not to mention merchandise.

Even after paying all your staff on the tour, you still take home a nice paycheck for yourself. You can't really help it with the record producer a-holes making all the money off the CDs. They gotta make a living somehow.

Its all part of the American Dream...the pursuit of happiness often starts on the trail of money.