Richie Sambora!!!

A few years ago Beyoncé dropped an unexpected album on iTunes in the middle of the night. No prior announcement, no promotion. It sold over 600k copies in the first three days.

With four BILLION users across facebook, instagram, and twitter, there is literally no better tool these days than social media to build hype and spread the word about new music. If something is worthy of attention, it will create a buzz on social media, and thus result in more streams and album sales. The RSO album was simply not worthy.

While I think the Spotify numbers are pertinent, this is a bad comparison. Beyonce is a global megastar, Richie is not. I bet she has plenty of fans updating news on her daily or even hourly. For a start, that album she put out made news headlines so it spreading across those networks makes sense.

That said, people are dismissing the Spotify numbers without proper reflection. We can say the low interest from general music fans is obvious, yes RSO was under-promoted. However, I think the dip between RSO listeners and those of Richie and Orianthi individually tell the story.

Fans of Richie absolutely did know about this project and so too those of Orianthi. As was mentioned, the numbers are recent and not from the time of release. I would guess fans of both checked out the music and just don't revisit it.

Disregarding opinions on song quality, it is clear the majority of people who did find RSO were uninterested by it. This forum shows it, where the people who liked the project are in a firm minority.

You can't seriously be comparing a multi million selling artist to RSO!?

The rules are not the same....

Beyonce's album news will spreads itself as she has millions of followers, news outlets will pick up the info on release, etc. For an artists her size, dropping the album suddenly without any announcement or promotion, was actually a massive promotional stunt in it's own right. RSO do not have that, they had to work harder to spread the new of the project and what it was all about and the fact that they actually had an album out...

As previously stated, in my opinion the huge drop from RS solo listeners to RSO listeners is becasue of the way it's listed. You need to specifically search for RSO to find it. Unless you are looking for it, it's never going to show up in search results. Just listing at as RSO : Richie Sambora + Orianthi would have made a huge difference. I'm not saying that everyone that listened to it would have liked it, but it would have made users of Spotify, iTunes, Amazon etc that listened to Richie's or Ori's songs more aware of the project.

I know Richie Sambora fans that have no clue that this album came out. Not everyone relies on social media for information, especially older fans, and this was the only place to know about this release.

dead_horse75



No offense, I just could not resist

Wait until you hear what he thinks about Crush forwards (you won't have to wait long)

Creative Rock Ultimately Stopped Here?

I hope we don't have to wait too long, I've never heard him voice his opinion about the post-2000 output!

I don't think he was making a comparison. He was just showing how powerful the internet is... Sure you can't compare the two but the success on RSO wasn't there on a that smaller scale it should have been on... Bottom line... it's not 1998 anymore where you can use the lack of promotion as an excuse.

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You absolutely can. Even the biggest selling artists in the world spend millions on promotion, and they are all over social media.

You simply cannot launch a new project without spending some cash and time on promo. To rely soley on social media is a huge mistake, even in 2019, especially for bands that have a target audience aged 35+

It's where a lot of people go wrong and why a lot of projects fail. The notion that if something is good it will create a buzz by itself is nonsense.