Quote:
Originally Posted by Thinny
How can music create a buzz if no one knows about it in the first place? As someone that works in this area, the biggest mistake that an artist can do it rely completely on social media to create a buzz. No it's not 1985 anymore, but many artists underestimate the importance of old school promotional methods. If you are Taylor Swift then sure, a buzz will create itself, yet she still spends millions on promotion. It doesn't matter how good or bad the music is, for a project that's just starting out you need to do the work to let people know that it's happening...
|
A few years ago Beyoncé dropped an unexpected album on iTunes in the middle of the night. No prior announcement, no promotion. It sold over 600k copies in the first three days.
With four BILLION users across facebook, instagram, and twitter, there is literally no better tool these days than social media to build hype and spread the word about new music. If something is worthy of attention, it will create a buzz on social media, and thus result in more streams and album sales. The RSO album was simply not worthy.