Quote:
Originally Posted by DestinationJovi
A few years ago Beyoncé dropped an unexpected album on iTunes in the middle of the night. No prior announcement, no promotion. It sold over 600k copies in the first three days.
With four BILLION users across facebook, instagram, and twitter, there is literally no better tool these days than social media to build hype and spread the word about new music. If something is worthy of attention, it will create a buzz on social media, and thus result in more streams and album sales. The RSO album was simply not worthy.
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While I think the Spotify numbers are pertinent, this is a bad comparison. Beyonce is a global megastar, Richie is not. I bet she has plenty of fans updating news on her daily or even hourly. For a start, that album she put out made news headlines so it spreading across those networks makes sense.
That said, people are dismissing the Spotify numbers without proper reflection. We can say the low interest from general music fans is obvious, yes RSO was under-promoted. However, I think the dip between RSO listeners and those of Richie and Orianthi individually tell the story.
Fans of Richie absolutely did know about this project and so too those of Orianthi. As was mentioned, the numbers are recent and not from the time of release. I would guess fans of both checked out the music and just don't revisit it.
Disregarding opinions on song quality, it is clear the majority of people who did find RSO were uninterested by it. This forum shows it, where the people who liked the project are in a firm minority.