Sprint to Sponsor Bon Jovi “Have a Nice Day” North American Tour(Sep 30)
OVERLAND PARK, Kan. - Sept. 30, 2005 - Sprint (NYSE: S) today announced its title sponsorship of Bon Jovi’s upcoming North American tour on the heels of Bon Jovi’s biggest release week ever as the album “Have a Nice Day” entered at the top of the music charts around the world. Sprint’s sponsorship of the “Have a Nice Day” tour – which kicks off Nov. 2 – allows the company to provide unique wireless content to its customers and further positions Sprint as a communications and entertainment company.

“Sprint’s partnership with Bon Jovi is a first-of-its-kind relationship that gives fans more ways to see, hear and experience their favorite band,” said Laurie Thompson, director of entertainment marketing for Sprint. “It’s all about delivering the music fans love directly to their Sprint phone.”

Thompson says this relationship between Sprint and Bon Jovi goes beyond the traditional corporate sponsorship in that it will resonate with both Bon Jovi fans and Sprint music customers alike. “Sprint will provide unique and exclusive wireless content to the band’s legions of loyal fans
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