I've checked out the fanclub for UK band the Levellers, and those guys really do a lot for their fans. They've released wole strings of live albums, albums with different takes on old material, lots of great t-shirts, concert-dvds; most of it exclusively available for their fanclub. And they're a small band.

What are the guys in Bon Jovi doing for their fans?
My impression of bacsktage, though I've never been a member, is that there reallly isn't a lot of stuff happening exclusively for the fans. What's the point of Backstage, then?