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Originally Posted by Mousebounce
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Mousebounce, the press-article about the 10 Dollar price from Universal should be here on this board somewhere. I think someone posted it here.
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I know you are right about it, because I read it too. What I meant was that CD's from Universal have not been reduced to 10 dollars yet. At least not from what I have seen. 
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I read (I think it was in Entertainment Weekly) that they would start reducing the prices during the 4th quarter which is October, November, December. That's the heaviest release time for new music because it coincides with the Christmas season which is the heaviest retail spending time. By lowering prices at the heaviest spending time, Universal hopes that it will wind up increasing sales and making their new CDs more competitively priced against other companies. If Universal's ploy is successful, they'll make up the "lost" profit by gaining more in sales figures.
We should start seeing new prices soon.
Becky