I think the fact that they've sold out pretty much every UK gig speaks for itself. They don't need to be splashed all over the papers, their reputation as a live act draws in the crowds no matter what.

I think it speaks volumes that the fashionable and 'cool' Foo Fighters only sold 2/3 to 3/4 of their tickets at the City Of Manchester Stadium when they're very much in the public eye and yet Bon Jovi pretty much filled the place with very little promotion.