IF I had to guess, B of A will be giving out theirs to people that open accounts in NYC or are big time customers there and Taco Bell and Pepsi will either use theirs witha promo thing in cities that have a major league baseball team as a tie in to Allstar weekend or hand them off to company bigwigs to use.

I'm not sure how the FC would distribute tix like this since they aren't for sale, I guess they could offer them to the folks that bought FC tickets to MSG, but beyond that other than putting them online first come first serve I don't know what they would do.