ps: yet, they are marketing it with Jon being mostly the focus and mostly Jon fans buying it
ps2: so his son needs his dad to earn a living (when I googled it there were only articles referring to Jon Bon Jovi's wine: so in the end people buy it because it has Jon's 'face' on. It is not helping his son to find his path it is using his celebrity status to let his son male a living (have you ever heard of a normal 20something-year old who does a release party at some fancy mansion with a famous wine maker?)
ps3 doing something for others and getting awards and a better reputation is perverting the thing itself. Do you do stuff because you know it is the right thing to do or do you do stuff for other people so that they tell you how awesome you are and to feel important. Jon himself said he tells his friends to do charity to 'get higher than doing drugs' his words, not mine.