Also, I've seen some of the pics with fans and Richie and Nikki and at least 90% of them are way outside of the NikkiRich demographic (that's about as nicely as I can put it.) So I'm not sure what was really accomplished. The items are so basic and so overpriced that, unless they're rich, they won't even be buying as gifts. I am sure the sambora t shirts will sell though but I don't think that was their business plan.