Quote:
Originally Posted by Neurotica80
Yesterday made me see how much fans of Bon Jovi are getting ripped off on this tour.
Take note Jon - sack your money grabbing brother and have one universal ticket - join the FC and get a wristband like the old days. Give something back to your fans who have followed your band for the last 30 years.
Rant over!
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According to this article Mr. CEO is to blame.
CEO’ Jon Bon Jovi all about business
The Business Journal - by Mark Kass
Date: Tuesday, May 24, 2011, 9:33am CDT
Mark Kass
Editor
Email:
mkass@bizjournals.com
The first clue that you get that Bon Jovi is much more than a legendary rock band is when one of the group’s crew members said lead singer Jon Bon Jovi is the group's “CEO.”
“Jon is a fascinating business man who has built this band into an operation that is run like a business,” said Mike Savas, who handles VIP experiences for the current Bon Jovi tour.
Savas was talking several hours before this past weekend’s show in Milwaukee, a concert that would draw a sell-out crowd to the Bradley Center, even though Bon Jovi has performed in Milwaukee seven times since 2003.
There are very few bands that work harder than Bon Jovi. In the past year, the band has played 74 shows in 15 nations, grossing $203 million in ticket sales and $20 million in merchandise.
Most bands have a manager that runs the group and the tour. But Jon Bon Jovi is the group’s leader on stage and off, Savas said.
“He recognized that he knew the industry as well as anyone else and wanted to determine the direction of the band,” he said.
One of the things Bon Jovi recognized in recent years is that scalpers and ticket brokers were making all the money from the front row tickets at the band’s shows. To keep that revenue, Bon Jovi has put together several VIP packages that include the front row seats.
The band added six rows of seating close to the stage with 200 seats that are separated from the rest of the crowd. The prices for the first row tops out at about $1,500, which includes pre-show hospitality, parking and gifts, and allows fans to take home a custom Bon Jovi chair that they sat in at the show.
“Rather than the money going to the scalpers, it goes to the artist, which is the way it should be,” Savas said.
In all, Bon Jovi shows have up to 20 different price points, including special packages. Admission tickets in Milwaukee ranged from $127.50 down to $17.50.
Many other major artists have followed Bon Jovi’s lead and are now selling VIP packages.
The Business Journal was given exclusive access by the Bradley Center and Bon Jovi for the day to chronicle the business of putting on a major rock concert from how the tour transformed the Bradley Center for its show to how it maximizes its ability to earn revenue through VIP packages.