Quote:
Originally Posted by Captain_jovi
Why switch the lead single to Limitless if the most attention is going towards a song written for a soundtrack (albeit with a great cause) and an unfinished song that may or may not make the proper album. What spooked them into changing the lead single only for them to almost abandon it completely?
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Well, here I have a theory. I think the strong single will be Beautiful Drug, and maybe, they didn't want it to fade during these 3 months, so they released Limitless to attract the attention of something new but predictable, and Beautiful Drug (maybe) is reserved for the month of April. Which would get More hook and knowing that the album is in May, they can make the noise and the snowball grow just when the album release is very close.
If they had released Beautiful Drug as the first single, it might have exploded in February or March, but by May 15 the excitement for the album will be gone.
My prediction, the next single, Beautiful Drug, will be released on April 10 or 17.