Originally Posted by Captain_jovi

I believe it does mainly because the streaming numbers are low. The Bon Jovi fanbase feels like not the most tech-savvy with the younger generation flat out not knowing much about the band. Creating an online presence in this era is so important in staying relevant. They have so much at their disposal and no videographer on staff. Staying present online leads to more streams, leads to more album sales, leads to more ticket sales. They're a dinosaur that is almost invisible to anyone who isn't in the fan-base and that can be changed with some online strategy.