Don't remember Jon ever going after someone so specifically in song before, I don't think its about Richie considering how interested Jon is in keeping personal relationships (and their breakdowns) in check. If it's about Richie it is a real dig for sure, but I think its about the label, we all know the "record industry" is something Jon has bashed before in plenty of interviews. The reasons I am inclined towards the label being the theme is because of the lines about another song to sell.

I am sure Jon will get asked about this song plenty, even on the next album cycle.