Richie was making the comment on the EPK that that there were no love song songs on the album but I'm not sure at what point that was made. Had to be during the photo shoot for the album and by that time the Who Says video was already filmed I believe. BUT he also didn't play on it and referred to it as "Wildfire" on a radio interview so he legit might not know too much about it.

Though, I don't know if I consider it a "love song". He's singing about an eccentric woman he knows that always changes her mind. I think when a statement is made about no love songs it's about the sweeping ballads, yer Always, I'll be there for yous, Thank you for loving me's. It's a middle of the road pop-tune and I'd consider Bells to be more of a power ballad than Wildflower honestly. Point is, this dumb word is all subjective.