I doubt there have been many sign ups in the last 6 months or so. Most fans paid up front with the only promise being that the boxes would be full of Jon’s favourite things.

The real proof in the pudding will be how many renew their membership (at the level that includes the boxes). I think most will renew but downgrade their subscription to digital only.

Surely they will have a big push towards the end of the year and throw a few bones to retain the membership they have got?