The weird thing is that JBJ and company used to know better than that. Whereas a band like Poison in the 80s was a strictly American phenomenon and never managed to shake the "pretty boys" stigma, Bon Jovi like it's been mentioned expanded both geographically and musically in the 90s. Consequently, they survived the 90s as an intact band. They were covered and respected by regular rock mags, too. This even went on as late as Bounce, as faux-heavy as that record may have been.

Now, they market themselves like they actually are Poison. Iron Maiden outsells them and is probably the bigger draw, globally speaking, too. For a band being so obviously in it to make as much money as possible at this point, BJ are doing quite a poor job at it.